To promote the events & programs for WMU’s Office for Sustainability, I explored a variety of styles and cultural/aesthetic references to make sustainability more appealing to college students. Each design package included several formats for both print and digital locations.
With access to a design archive spanning over a decade, I knew the OfS was in need of a fresh direction. Students surely get tired of seeing plants and earth tones, and I knew I’d get tired of doing it. By using imagery from related concepts, it helps catch attention and lure in even the students that aren’t expressly interested in sustainability.